Reddit B2B holiday campaign

Reddit Business Marketing wanted to create a holiday campaign to target advertisers around food & meals, gift shopping, home decor and travel. The objectives were to generate advertiser acquisition and signup, and advertiser spend on holiday moments and beyond. The audience included new mid-market and small business advertisers, and current advertisers and agencies.

The deliverables included holiday guides and a landing page, an email header, paid ads, and social media assets. I oversaw art direction on the four holiday guides.